For sellers
Top dollar is a strategy, not a wish.
Pricing from the sales that actually closed, preparation and photography that match the caliber of the home, and a marketing effort with global reach through ONE Sotheby's International Realty.
A significant home sells for the most when it is priced from the evidence, presented at the level its buyers expect, and put in front of the right people in the right order. Each of those is a decision, and getting one of them wrong costs more than the commission.
Pricing comes first and it comes from the closed sales near you, adjusted honestly for what your home has that they did not, and what it lacks. An asking price that flatters the seller produces a listing that sits, and a listing that sits sells for less than it would have on day one.
Preparation and photography follow: what to fix, what to leave, staging where it pays, and photography, film and a floor plan that let a buyer in Zurich or Sao Paulo understand the home before they fly. The marketing then runs in sequence: quietly to the brokers whose clients are looking, then to the Sotheby's International Realty network of 1,100 offices, then to the market at large. Negotiation and closing are handled the way the purchase side is: from the record, with the terms read before they bind you.
What bringing your home to market includes
A valuation from the sales that closed
A comparable-sales analysis prepared by Jonathan, not a model: the closed sales that resemble yours, adjusted for what differs, and a recommended range with the reasoning shown. Request one at any time, with no obligation to list.
Preparation, staging and photography
A walk-through with specific recommendations, staging where it changes the number, and photography, aerial film and floor plans at the standard buyers of significant homes expect. Presentation is the part of the price you control.
Marketing with global reach
Exposure through ONE Sotheby's International Realty and the Sotheby's International Realty network in 84 countries and territories, alongside targeted digital campaigns and direct outreach to the brokers whose buyers are active on this coastline.
Negotiation and a managed closing
Offers evaluated on their terms as well as their number, a negotiation conducted from the record, and every deadline between contract and closing tracked so the sale closes on the date and at the price agreed.
Get started
Thinking of selling?
Start with a valuation. It is the single most useful thing to know before any other decision.